After decades of blue liquid, a tampon commercial not afraid to show real blood. This taboo-busting film led to Red.Fit, an integrated platform giving women exercise, nutrition and motivation advice tailored to their monthly cycle. Case study below. (Creative directors.)
Cannes Lions - 2 Gold, 1 Bronze, 3 Finalists. Creative Circle Grand Prix, 8 Golds, 2 Silvers. Ciclope Grand Prix, 2 Golds, 1 Silvers. Clio 2 Golds, 3 Silvers, 2 Bronze. British Arrows 2 Golds. D&AD 4 Wooden Pencils. One Show Silver, 5 Merits. New York Festivals 1 Gold, 2 Silvers, 1 Bronze. LIA 1 Gold, 2 Silvers, 1 Bronze. Campaign Big Silver. Do Different Awards 5 Golds. Campaign Brand Film Festival 1 Gold. Kinsale 2 Silvers. Epica 1 Silver. Eurobest 1 silver. APA Top 50. WARC Innovation Grand Prix, 1 Gold. IPA Health 1 Grand Prix, 3 Golds.
Integrated case study below.