Viva La Vulva
In late 2018, Libresse launched into the Intimate Care category with Viva La Vulva, a taboo-breaking ‘lip-sync’ video with a difference, a love song to a part of us that doesn’t get enough love. 100s of vulva representations sing out loud and proud to the women who love them, countering the ignorance and shame around the vulva, their damaging ‘pornification’ in culture and the dramatic rise in surgical labioplasty. (Creative Directors).
Cannes Titanium Lion, Glass Lion for Change, 4 Golds, 4 Silver, 3 Bronze Lions. D&AD Black Pencil, 3 Yellow Pencils, 2 Graphite Pencils, 2 Wood Pencils. One Show Grand Prix, 2 Golds, 6 Silvers, 2 Bronze. Triple Webby’s Winner. British Arrows 4 Golds, 1 Silver. Creative Circle 8 Golds. ANDY’S 2 Golds. ADC 2 Silvers, 2 Bronze. New York Festivals 2 Gold, 1 Silver, 3 Bronze. Geraty’s 2 Grand Prix. Caples Awards Grand Prix (Art Direction) and Gold. Campaign Brand Film Festival 6 Golds, Brand of Year, Agency of Year. Creative Review Best in Book. Adweek - 25 best ads of 2018